DraftKings is adding new responsible-engagement features as the 2026 football season gets underway, including custom cool-off periods, a football-focused Gamalyze experience and new educational campaigns.
What DraftKings announced
On September 14, DraftKings said customers can choose custom cool-off periods from three to 364 days. The company also announced Gamalyze American Football, developed with Mindway AI, as a gamified responsible-engagement experience.
What is Gamalyze American Football?
DraftKings describes Gamalyze as an educational experience designed to help users think about their betting behavior. The football version builds on an earlier casino version and a soccer-themed version introduced around the 2026 FIFA World Cup.
Budget and control tools
DraftKings also highlighted tools such as My Budget Builder and My Stat Sheet. The company says the features are intended to help customers make informed decisions and manage their activity.
Why the timing matters
The announcement comes at the start of football season, when sports betting activity and promotional advertising become especially visible. DraftKings is placing responsible-engagement messaging alongside its broader football marketing.
What customers should know
Responsible-gaming tools do not change the underlying financial risk of wagering. Customers who choose to participate should understand the applicable rules, limits and support resources in their jurisdiction.
DraftKings’ official announcement says its new custom cool-offs can be selected for any period from three through 364 days. Read the DraftKings announcement.
Related: Week 2 promotion · DraftKings Predictions.
FAQ
How long can a DraftKings custom cool-off last?
DraftKings says customers can choose between three and 364 days.
What is Gamalyze American Football?
It is a gamified responsible-engagement experience created with Mindway AI.
Source: DraftKings, September 14, 2026.
